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Online conversion basics

If you're not growing, you are dying. Learn how to grow your online revenue through conversion rate optimization and split-testing your website.

You'll learn:

  • How split-testing is different than before and after testing
  • How to forecast revenue (or averted losses) from a test
  • How to build a business case for your optimization program

See real-world case studies with surprising results, showing that even proven best practices need to be validated through testing.

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