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Affiliate marketing: 5 myths debunked

The performance marketing industry started in 1994 when 3rd party "affiliates" joined the marketing mix advertising pioneers of eCommerce on a pay-for-performance basis. There's been a lot of changes over the last 20 years and affiliate marketing has created a reputation for itself - for better or worse. 

Hear Rick Gardiner, CEO of iAffiliate Management as he highlights some of the major changes in affiliate marketing and shares insight on 5 common misconceptions around working with affiliates including: forecasting, cross-channel cannibalization and more. 
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