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Cross-sell

Overview

Use cross-selling to recommend additional products to customers and increase average order value. You can use two types of cross-selling:

  • Classical - recommend additional products to your shoppers from your own product catalog.
  • Network cross-selling - recommend additional products to your shoppers from third party software and SaaS providers working with Avangate.

Benefits

  • Increase average order value and revenue by selling more products
  • Improve customer satisfaction by offering products complementary to your own and/or special deals from other vendors
  • Associate your own products with strong brands from other vendors
  • Increase revenue through additional sales channels
  • Associate your own products with strong brands from other vendors

Add a cross-selling campaign

  1. Go to Marketing tools -> Cross-selling.
  2. Type in a name for your campaign and click Add new.
  3. Choose the start and end dates of the campaign. Leaving the start date blank causes the campaign to start immediately after activation. Leaving the end date blank causes the campaign to run until you manually stop it.
  4. Add main products to the campaign.
  5. Add cross-selling products to the campaign. You can choose to add either products from your own portfolio or from other vendors (network cross-selling).
  6. Select where you want the cross-selling offerings to be displayed:
    • Shopping cart
    • Review page
    • Thank you page
  7. Choose whether or not to display the cross-selling campaign in the payment receipt email.
  8. Click Save campaign.

Network cross-selling

Follow the steps below to recommend products from other merchants.

  1. Go to Marketing tools -> Cross-selling.
  2. Type in a name for your campaign and click Add new.
  3. Choose the start and end dates of the campaign. Leaving the start date blank causes the campaign to start immediately after activation. Leaving the end date blank causes the campaign to run until you manually stop it.
  4. Add main products to the campaign.
  5. Click Add products from other vendors.
  6. Click Activate now.
  7. Add recommended products to the campaign.
  8. Select where you want the cross-selling offerings to be displayed:
    • Shopping cart
    • Review page
    • Thank you page
  9. Choose whether or not to display the cross-selling campaign in the payment receipt email.
  10. Click Save campaign.

Important: To cross-sell products from other vendors, you need a partnership with that vendor. Avangate automatically generates partnership requests every time you select a third-party product for your campaigns. Vendors can approve requests manually or automatically. In case of manual approval, you receive an email notification with the approval status.

FAQ

  1. Does cross-selling work for free trials and products with zero value?
    • Customers can add recommended products to carts that already include a free trial or a product with zero value. If shoppers add cross-selling products to the cart during checkout they only need to enter payment details once. If they add them during order review, they need to re-enter payment details.
  2. Can shoppers save cross-selling links from the Thank you page and re-use them?
    • No
  3. How many recommended products can shoppers buy through Thank you page cross-selling campaigns?
    • Shoppers can only purchase a single recommended product.
  4. Can shoppers see recommended products from multiple cross-selling campaigns?
    • Yes. However, the number of recommended products will not exceed the limit set per campaign.
  5. Where are network cross-sell products displayed in the shopping cart?
    • Third-party vendor products appear in the cross-selling area of the shopping cart.
  6. How do discount coupons work?
    • Shoppers can use discount coupons as long as they are issued by the vendor running the cross-selling campaign. These coupons apply only to products from this vendor, and not to the network products suggested through the cross-selling campaign. Vendors offering products for network cross-selling can offer an additional shopper discount, which is already deducted in the shopping cart, and not obtained via a coupon.
  7. How long does the cookie stay in the browser?
    • Cookies stay in the browser for 120 days. The vendor cross-selling the product receives a commission if the purchase happens within this time interval.
  8. How does Backup Media work with cross-selling?
    • Shoppers receive one backup media for each vendor cross-selling products in the shopping cart. Shopper discounts only apply to the purchased product, not to additional services such as Backup Media or Download Insurance Service.
  9. How do you inform shoppers about order confirmation/product delivery.
    • Shoppers receive a single order notification email and an individual delivery email for each purchased product.
  10. When do I get paid cross-selling commissions?
    • Avangate pays cross-selling commissions along with the rest of the income generated through your online sales.