Skip to main content
knowledgecenter.avangate.com

Follow-up abandoned cart

Overview

If you are leveraging Avangate lead management tools (set your campaigns here) our system automatically sends out the Follow-up abandoned carts emails to recover and convert the leads driving increased revenues. This notification makes it easy for customers to return to the ordering page and complete a purchase without having to go back through the purchase process.

As of August 31, 2016, you can use a redesigned template complete with fresh content (sample below). The new template has replaced the previous email sent out for abandoned carts, but any customization you have in place, either in terms of styling or content, continues to be available.

Availability

The lead management set of tools is available for Standard and Enterprise accounts. If you are running on our Growth offer and would like to receive access, as well, please contact us to discuss next steps.

What is the purpose of this email?

Cart abandonment is a common issue (the average rate via various list of studies calculated by Baymard is 68.07%) and happens for various reasons: comparison shopping, lack of money, undecided shoppers, pricing research before trial & buy. Our Lead Management tool enables you to collect such leads, retarget and automate process of recovery with automated scheduled notifications. Avangate prefills product, billing and delivery information in the cart using the details captured during the initial purchase attempt. More than that, you are able to set discounts so as to incentivize your shoppers to complete their purchase.

Avangate can send out a basic follow-up message 20 minutes after shoppers abandon the cart, provided that we collect their first and last name as well as their email address. You have the option of configuring up to four additional follow-up emails and schedule them for up to 90 days from the cart abandonment.

Email content

The email includes:

  1. Link to the shopping cart
  2. Special discounts and coupon codes
  3. Merchant support information

Sample

Preview and test email

Navigate to the Email template manager section to:

· Preview and test current templates for emails sent to your shoppers.

· Customize the header and the footer sections by creating custom templates you can assign to one or several of your emails.

Access the abandoned cart notification under the Follow Up section. You can access this email only if the lead management set of tools is enabled for your account.

Why don't I see the new template for this email?

The redesigned template for the abandoned cart email notification has automatically replaced the default templates.

If your Control Panel preview does not show the new template, you're most probably using a customized version that includes content and/or styling your company requested at a certain point in time.

You are more than welcome to compare the above sample to your current template and  send us an email  if you decide the new one suits your business needs better. We will happily work with you on the switch.